Answer each question in detail. Use APA (Links to an external site.) format
Define culture and discuss its impact on international marketing?
Give an example of material and non-material cultural elements based on your own national culture.
Discuss how your own cultural glasses color your views on self-reference criterion and ethnocentrism.
What is the importance of â€œcultural empathyâ€ to the foreign marketer? How does he or she acquire â€œcultural empathy?â€
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