Evaluate the usefulness of the diversity information to potential employeesEvaluate the usefulness of the diversity information to potential employees, customers, and suppliers. Is the diversity.
From Understanding and Managing Diversity by Harvey and Allard.An important part of our course is researching information on diversity and multiculturalism and its social, cultural, and ethicalimpact upon individual citizens, groups of people, and society at large. In the twentyfirstcentury, Web sites are an importantchannel of communication between organizations and their external stakeholders. If an organization is serious about itscommitment to diversity, one would expect that this would be reflected in the design, content, and graphics of the Web site.Potential employees, customers, suppliers, etc., often turn first to a Web site before initiating interaction with an organization. Ifdiversity is really integral to the mission and values of an organization, information on diversity should be easily accessible,informative, and well integrated into the Web site.You will select a specific company in an industry such as healthcare, hospitality, manufacturing government, education,sports, etc. Then, prepare a report on the following:1. Evaluate how accessible diversityrelatedmaterial is on this Web site. Is there a direct link from the home page? What typeof results does entering the term “diversity” in a search box yield? Or, do you have to explore on your own? Sometimessearching under “careers” or “press releases” may produce some diversityrelatedresults. On some Web sites, you will haveto explore deeply into Web pages to find material related to diversity. What does this say about the organization’s commitmentto diversity?2. Evaluate the usefulness of the diversity information to potential employees, customers, and suppliers. Is the diversitymaterial related to the organization’s business case for diversity, core values, mission, etc. the way that the organization doesbusiness? How current is the diversityrelatedmaterial?3. Evaluate the appropriateness of the photographs and graphic material that relates to diversity. Some Web sites will featurephotographs of diverse employees and customers, yet not link this material to the verbal content. Some reuse the samepictures on different pages, etc.4. Assume that you are a) a potential employee, b) a potential customer and c) a potential supplier or subcontractor. Whatperceptions might you have about this organization’s commitment to diversity based solely on the Web site? Looking at thisWeb site, do you think that it encourages or discourages diverse employees to apply for jobs in this organization? Why or whynot?5. What internal management issues can affect the prominence that diversity gets or doesn’t get on an organization’s Website?6. Are there any diversity awards listed on the Web site? If so, review the criteria and selection process as presented in theAllard article on awards (from the textbook) or if the award is not mentioned in that article. Evaluate the value of the awardthrough the sponsoring organization’s Web site.7. If you were a (female, over 55, racial minority, person with a physical challenge, gay or lesbian, etc.) job applicant and youhave read an ad for job opening for which you are fully qualified. Based on your audit of the company web site whatperceptions might you have of this company before you even walk in the door? Would you still apply for the job? Why or whynot?Primary Dimensions Include:AgeGenderMental/Physical abilitiesRaceEthnic HeritageSexual Orientation
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