Explain the relationship(s) between perception and consumption meaning. Provide a detailed explanation. (b) What would be the implications of this relationship(s) for marketers?

Answer these two questions (and their parts) in the Conceptual Section and provide written responses
1. (a) Explain the relationship(s) between perception and consumption meaning.  Provide a detailed   explanation. (b) What would be the implications  of this relationship(s) for marketers?
2. a) What is memory?  Provide a persuasive argument for your position.  (b) Based
upon how you have defined memory, explain how forgetting is a part of your view of
memory.  (c) How could a marketer create strategies affecting consumers’
forgetting?  And, (d) why would they want to do this?
 
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