Framing messages in response to challenging business scenarios
1. Review course materials:
Business Communications, chapter 6
Title: Jeff Bezos Confronts Criticism of Amazon’s ‘Brutal’ Workplace Conditions http://www.geekwire.com/2015/full-memo-jeff-bezos-responds-to-cutting-nyt-expose-says-tolerance-for-lack-of-empathy-needs-to-be-zero
Title: How to Tell Someone Theyâ€™re [sic] Being Laid Off (article)
Article link: https://hbr.org/2015/06/how-to-tell-someone-theyre-being-laid-off
2. Read this scenario:
Aimee rubbed her temples. What a day it had been! Managing a call center can be stressful, and today had been no exception. Sometimes her team performed flawlessly, and other times she imagined herself as the mother hen, flapping frantically to shoo her chicks from danger.
â€œNo! No! Donâ€™t escalate that call!â€ sheâ€™d just told Tom. â€œYou can handle this one. Tell him â€¦â€
She was going to have to coach Tom about the irate caller with the â€œfriedâ€ hard drive, but it could wait until tomorrow. Before she could leave her office, her boss, Susan, appeared at the door.
â€œAimee. Good! Iâ€™m glad I caught you. We have a situation.â€
Oh, no, Aimee thought. Susanâ€™s tone told her the news wouldnâ€™t be good.
â€œWe need two volunteers from your team to start working the midnight shift for the summer. They need to start tomorrow night,â€ Susan said.
â€œI thought all the shifts were covered,â€ Aimee said.
â€œWe lost two people last night and have to replace them right away,â€ Aimee said. â€œYouâ€™ll have to pull your team together and use your leadership skills to get this covered quickly.â€
The next morning, Aimee faced having to break the news to her team of 10 call center representatives. She knew that they all had other commitments and that none of them would want to take the midnight shift. Theyâ€™d each worked hard and consequently been promoted to the day shift. This was going to kill morale and cause some of her team members some hardship.
3. Take on the role of Aimee . Your task is to break the news to your team in the best way possible and to persuade two of them to agree to work the midnight shift all summer. Be creative and use the communication skills that youâ€™ve learned in this moduleâ€™s readings. Write out the announcement that Mary will make to her team (and include her strategies for breaking the news and persuading them to volunteer in parentheses). You may use dialogue, essay, narrative, or any form that meets the assignment criteria.
Write from Aimeeâ€™s point of view (use â€œIâ€ when talking about Aimee , her thoughts, words and actions).
4. In the final paragraph, return to your own body! (give up being Aimee ), and reflect on how the principles for breaking bad news and persuading might help you in your own workplace communications. Your paper should be about 500 words.
5. Please use APA citations and references as needed.
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