Economic questionsJune 12, 2021
Congratulations! You are a marketing research consultant and have just won a contract with a client. Your client is facing anissue, and your job is to explain to the organization the advantages and disadvantages of a focus group and questionnaireas part of the research process for this issue. To do this, you have been asked to create a PowerPoint to present to thestakeholders of the organization. It is not your job to decide whether to use a questionnaire or focus group; you are onlyexpected to present the information so that the stakeholders can select a method. Your presentation should include thecomponents below.a description of the issue the client is facing (this issue will be created by you);a discussion of the different data collection methods including focus groups and surveys;a description of the questionnaire development process;a sample of five good questions for a questionnaire (you should include different types of questions such as closedended, open-ended, scale, ranking, or other types of questions);a sample of five good questions for a focus group; andan analysis of the value of questionnaires and focus groups in marketing research (how would each help in the researchprocess for this issue?).
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