seasonality discussion question for budgeting and forecasting class

Companies plan for regression by doing pre-paid, which is an asset on the books and covers for down time. They also save a portion of revenue to carry over. They purchase certain inventory when it is low and store it to sell at a later time, when the price is projected to increase. What about coupons, special discounts, and lower prices?
(original and good quality response, please)
 
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