strategic management in dynamic environments 2

2–3 pages

As you work on the project plan for your project, Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.” You confirm Mikeâ€s concern, “Thatâ€s an excellent point,” you say. “Now youâ€ve just given yourself and our team more work for the presentation. Iâ€m sure that will come up. One of the board members used to run a textile plant in China.” Mike nods his head in agreement. “I imagine textiles will not be the only resource concern,” he says. Consider the following in your response: 

ʉۢWhy should resources be a concern in a global strategy?

ʉۢWhat resources may be a concern in the country you selected?

ʉۢHow will this impact the decision to move to the country that you selected?

ʉۢHow will this impact your competitive strategy in your global market

 
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