Strategic Plan and Self-Reflection Summary – Harley-Davidson

Prepare the final Strategic Business Plan to the Executive Board of Harley-Davidson. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for H-D.
Your written report should include a title page, table of contents, executive summary, and each of the following sections in an 8- to 12-page report:
Part I: Global Economy & Factors Affecting Harley-Davidson      

Identify H-D’s Motivations & Risks

Motivations for Expansion
Risks in Expansion

Explain H-D’s competitive advantage in Global Markets
Determine and explain entry strategies for global expansion
Recommend an Internet approach/strategy for H-D

How the Internet adds value
Internet Business Models
Competitive Strategies
Leverage E-Business Capabilities

Part II: Corporate Leadership
Develop the following: Current Direction Setting

Organizational Culture: In addition, evaluate the culture at Harley-Davidson (H-D) and define what attributes you think team members should possess in reaching the business goals set forth by the organization. If you were part of the management team at H-D, what motivational techniques would you implement to make these teams successful?
Organizational Design: As you have been completing the Strategic Business Plan, the management at Harley-Davidson has decided to take a team-oriented approach in various departments rather than the traditional, functional structure. Based on your knowledge of different types of teams and their focus, suggest what kinds of team strategies should be applied to each department. Be sure to explain your recommendations in detail.
Leadership Traits
Ethical Organization Characteristics

Identify elements
Identify missing elements

Learning Organization Characteristics

Identify elements
Identify missing elements

Part III: Strategic Plan Summary


Discuss how you will implement your strategic plans, including how teams should be implemented in each department
Develop a brief roadmap for implementation
Identify the primary benchmarks to assess success or failure


Part IV:  Self-Reflection Summary
Self-reflection is the key to good leadership and good management. Reflect on what you have learned in this class and on what you gained from your Bachelor of Science program. Based on your reflections, discuss the following:

Five or six key “lessons” learned from the textbook and the content that will help you in your career.
Consider what you have learned throughout this program. Discuss career opportunities that interest you in business.
Include what you have learned about yourself.

Evaluate how your personal biases and assumptions have affected your work in the past and how you plan to manage them in the future. Your final product will be in an MS Word document approximately 8–12 pages in length and utilizing approximately 4–6 scholarly/professional sources. Your document should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.
Grading Criteria:

Assignment Components

Explain the current global economy, the motivational/risk factors affecting H-D, and their competitive advantage.


Determine and explain entry strategies for global expansion and recommend Internet approaches for H-D.


Explain H-D’s current directional setting, organizational culture, and design. Recommend and explain team strategies for each department.


Explain H-D’s leadership traits, ethical characteristics, and its learning environment.


Provide a Strategic Plan Summary to include your conclusions, recommendations, implementation, and risks.


Identify and explain 5–6 key lessons learned and how they will help you in your current and future career. Include an evaluation of your own personal biases and assumptions and how you plan to manage them in the future.


Academic Writing

Organization (16)Usage and Mechanics (16)APA Elements (24)Style (8)




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